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Meet the Team

Our Refill & Reuse team combines deep expertise in packaging innovation, technical development and sustainability. We also draw on other members of ThePackHub’s technical services team and trusted Refill & Reuse partners when projects require specialist insight, ensuring the right expertise is applied to every challenge.
Katie Roselaar, Innovation Director @ ThePackHub

Katie Roselaar

Innovation Director

Katie is a respected packaging development expert, who excels from concept to launch, identifying markets, and providing practical solutions while effectively engaging stakeholders. Her skills blend hands-on design, development, and manufacturing with strong leadership and a proven ability to deliver transformation projects globally. Specialising in sustainable packaging, design, new product development, project management, branding, creativity, marketing, supplier recruitment, value optimisation, supply chain enhancement, and packaging research, she has a comprehensive skill set geared towards innovative and efficient packaging solutions.

Katie is also one of ThePackHub’s expert Packaging Academy Trainers.

Packaging Training Session: Reusable Packaging Systems: Models, Design Principles & Best Practice Solutions

Chris Baker - Packaging Technologist at ThePackHub

Chris Baker

Associate Refill & Reuse Expert

Chris is a packaging specialist with over 18 years of experience focused on sustainability, reuse and recycling. He has led the design and implementation of circular packaging systems across retail and major FMCG brands. Alongside his technical expertise, Chris brings senior leadership and general management experience from successfully building and running startups and SMEs. This gives him a strong commercial, operational and people-focused perspective, enabling him to deliver packaging solutions that align with wider business and supply chain objectives.

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Wayne Barron

Wayne Barron

Refill & Reuse Packaging Specialist

ThePackHub’s resident Refill & Reuse Packaging Specialist, Wayne provides expertise in reuse research and development projects for global brands, organisations and suppliers. An advocate for circular design, supporting development of standardised reuse systems to reduce packaging waste and environmental impact from single-use packaging. Wayne has written, produced and contributed to industry recognised reuse reports, and is a regular contributor at dedicated reuse events and workshops.

Wayne is also one of ThePackHub’s expert Packaging Academy Trainers.

Packaging Training Session: Reusable Packaging Systems: Models, Design Principles & Best Practice Solutions