Bespoke packaging innovation consultancy, built around
your challenges

The first-ever PackHubber, Paul, is the founder and CEO of ThePackHub and a globally recognised expert in packaging trends and innovation. Paul launched ThePackHub’s Innovation Zone platform in 2015 and has been involved in all 11,000+ initiatives on the platform. This has equipped Paul with an unparalleled, comprehensive understanding of the latest packaging innovations across all product categories, making him an invaluable asset for projects demanding deep, encyclopaedic knowledge of packaging trends. Paul also has an outstanding packaging network and is well-known in the packaging community.

Find out more about Paul as an event speaker.

Poppy plays a central role in how ThePackHub operates, communicates and delivers. Working closely with senior leadership and the Innovation Services team, she helps turn ideas into structured action, supporting marketing activity, internal coordination and project delivery across the business.

With a First-Class degree in Psychology from the University of Sussex, Poppy brings strong analytical capability and a natural understanding of behaviour, communication and insight. Her experience at AB World Foods and Jakks Pacific has given her exposure to cross-functional collaboration, packaging development projects and commercial reporting, equipping her with a practical understanding of how brand, sales and supply chain teams work together to bring initiatives to life.

At ThePackHub, Poppy contributes to digital marketing, performance tracking, SEO insight and data analysis, while also supporting proposals, presentations and consultancy projects. Organised, thoughtful and detail-oriented, she helps ensure that the business runs smoothly behind the scenes, enabling senior colleagues to focus on high-value client work.

Poppy’s combination of marketing experience, analytical rigour and creative perspective allows her to strengthen both the operational backbone and the outward-facing communication of ThePackHub as it continues to grow.

Dan has amassed extensive experience in packaging, aiding global brands and factories from concept to launch. His expertise encompasses production challenges, logistics, contract manufacturing, machinery, and technical aspects. Dan has a profound understanding of materials, their interactions, processes, and regulatory compliance. With a passion for the science of packaging and sustainability, he integrates eco-conscious principles into all his projects, aiming to set realistic targets and share knowledge, innovations, and technology as a self-proclaimed packaging nerd.

Ton has a wealth of experience and was literally born into the packaging industry. He has aided international packaging firms in business development across sectors like injection moulded plastics, paper cans, folding cartons, and digital technologies. With a rich history in senior roles, notably at Weidenhammer Packaging Group managing Pringles cans, Ton contributes significantly to the industry. He’s also the Executive Director on the European Co-Packers Association (ECPA) board, a senior juror for the NL Packaging Awards, and an active member of the Dutch Packaging Professionals Association (VNV).

Sarah Leveridge is a highly experienced packaging professional with over 35 years’ expertise spanning the supplier, retail, and foodservice sectors across Europe, APAC, and North America. A long-standing collaborator with ThePackHub, Sarah has supported the business for more than a decade in both consultancy and client-side roles, consistently championing innovation in the packaging industry.

She has led major initiatives to bring new products to market, drive material efficiencies, and deliver step-change improvements through a 360° approach to packaging – treating it as an integrated system, aligned with the product throughout its entire lifecycle. A strong advocate for responsible design and consumer-centric solutions, Sarah combines deep technical knowledge with clear, strategic communication to develop packaging strategies that deliver against business objectives and respond to fast-evolving market needs.

Sarah is also passionate about capability building, having mentored and trained cross-functional teams both internally and externally. Her qualifications include a full Diploma from the Institute of Packaging and certification from Saïd Business School’s Leading Sustainable Corporations programme, further strengthening her ability to lead in an increasingly sustainability-focused landscape.

Vanessa has over 25 years of experience in packaging, having collaborated with global brands in the frozen and chilled sectors across the UK and Europe. She is dedicated to developing sustainable packaging innovations and designs with these principles in mind. More recently, she has worked with the beverage, e-commerce, and food-to-go sectors. Her career highlights include winning a StarPack award for a sustainable chilled salmon pack, developing a patented microwave fish and chip carton, achieving an 85% plastic reduction for a UK beverage brand, and creating sustainable packaging for a cutting-edge technology grocery store in London. She has led many packaging consolidation projects to improve and optimise packaging. Vanessa is keen to share her knowledge and has trained packaging teams, providing mentorship and coaching.