Packaging Academy By ThePackHub logo

Confident packaging decisions start here.

ThePackHub have pushed the boundaries of packaging innovation for the world’s most demanding brands, retailers and packaging suppliers. And with ThePackHub Packaging Academy, we’re pushing the boundaries of packaging training, too.

We created the Packaging Academy, following conversations with packaging professionals, who wanted access to better training. You made it clear from your survey responses that you demand training that covers areas, from legislation and compliance, materials and functionality, sustainability and innovation, to practical and operational knowledge. Training that comes with context, which you can relate to and apply. Training that’s designed with the same commitment to excellence, which ThePackHub is known for.

Directly relevant courses

Your training will be directly relevant to your needs, with workable strategies, ideas and insights. This includes real-world brand and supplier examples, enabling you to learn from what’s actually happening in the market, and not just theory.

Exclusively powered by the Innovation Zone

Each course is greatly enhanced by the Innovation Zone: the world’s most up-to-date source of packaging innovation intelligence. So, those real-world brand and supplier examples above, will be based on the latest trends. This quality of information means you’ll benefit from the most useful and tailored course material available, anywhere.

Courses led by recognised packaging experts

Our courses are not only led by experts, but experts who are internationally recognised specialists. They’ll share examples with you, direct from their deep experience with projects of all sizes. This includes their work with many of the world’s biggest and most respected brands and retailers.

Bite-sized and optimised

All our courses are optimised to provide you with maximum learning, in the minimum time required. You’ll discover everything you need from the session, with no time wasted on padding or filler content. Courses will typically run for between 2 and 3 hours. This allows you to get the information you need, without swallowing up too much of your time.

The correct entry-point for your training

In order for you to find the courses that are most suitable for you, we’ve labelled them according to your level of experience in each subject. They’re identified as introductory, intermediate and advanced. This helps you start off on your skills progression, from the best entry point.

Exactly what you need

As we all know, packaging is a very fast-moving industry. This makes continuous learning essential: especially in light of continuing, regulatory and sustainability pressures. We firmly believe the Packaging Academy is exactly what you need, to plan ahead with confidence, remain compliant and identify opportunities. We look forward to partnering with you.

Upcoming Courses:

We’re now taking bookings for our next live online training session:

Two Session Course
Tuesday, November 17, 2026
Wednesday, November 18, 2026

Carbon Literacy Training

Understanding carbon is becoming an increasingly important part of making informed packaging decisions – and building Carbon Literacy is an important starting point for creating meaningful change.